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Down to Earth Mission & Core Values Statements

We Care
Since 1977, we have been the leader in healthy, vegetarian natural foods and products for the people of Hawaii. At Down to Earth, we care about your health and make every effort possible to ensure that you can find everything you need to live a healthy lifestyle.

Our Mission
-Be Hawaii’s leading retailer of healthy, vegetarian foods, and natural products
-Fully satisfy our customers
-Offer fulfilling employment
-Facilitate positive change by promoting vegetarianism, natural living and environmental respect
-Grow and prosper

Our Core Values
Caring – we care about our customers and seek to satisfy their needs by selling products that are both good for them and the planet. We seek to be sensitive to the needs of others and treat our team members, vendors, and our community with dignity and respect. We care about the well being of all living entities, including the animals, and express this by offering only healthy, vegetarian foods, and cruelty-free products.

Integrity – we are dedicated to acting with integrity in all of our decisions and interactions with our customers, team members, vendors and the community. When we say we will do something, we will do everything in our power to be true to our word. We strive to be open and honest in all of our relationships and dealings with others.

Commitment – we are committed to the ideals and goals that we were founded upon and will continue striving to be one of the nation’s leading retailers of healthy, vegetarian foods and natural living products. We think it is important to do things right and will always feel commitment towards the health and well-being of our customers, team members, our community and our environment.

Safety – the safety and well being of our team members at Down to Earth is our number one priority. We require that all team members work in a safe and healthy environment. We must have committed team members, with high morale, working safely. An unsafe operation results in low morale, poor performance, poor quality and high costs which, if unchecked, will result in business failure. Our only safety goal is Zero Accidents, Zero Incidents, and Zero Injuries.

Teamwork – at Down to Earth we are a team, working and cooperating together to achieve our common goals. While our roles may vary, we are all equal as each team member plays an important part in the fulfillment of our mission. Our team leaders provide the direction, encouragement, coaching and support to help our team members achieve success.


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