It all began back in 1977, in Wailuku, Hawaii. We were a small group of friends with a vision, which soon grew into Down to Earth, an all-vegetarian natural foods store. We were a grass-roots business whose mission was to promote vegetarianism, healthy living, respect for the environment, and sustainable organic farming.

We ran the tiny, 500-square-foot store on a shoestring budget and lived by the motto: "simple living and high thinking." We wanted to offer the community a place to shop and learn about vegetarianism. Soon Down to Earth became known for providing "healthy foods at prices that won't make you sick" and gradually, more and more people in the community began to adopt a healthier, vegetarian lifestyle.

Since then, Down To Earth has grown to become Hawaii's largest natural foods chain and the largest all-vegetarian natural foods chain in the country. In addition to our main store in Honolulu, we've recently grown by opening up two new Oahu stores in Kailua and Pearlridge. We also have three stores on Maui, located in Kahului ,Makawao, and Lahaina.

Our success is based on our unshakable commitment to both our mission and our customers. We've earned the loyalty of both practicing and aspiring vegetarians because of our uncompromising dedication.

Our supermarkets and community outreach programs are devoted to helping people live a vegetarian lifestyle. And while our customers appreciate our low prices, good customer service, and wide selection of top-quality products, they also know that we're not just in it for the money. We take pride in staying true to our vegetarian principles and not carrying meat, eggs, fish oils, gelatin capsules, products containing animal rennet, and the like.

We look forward to meeting you and hope that together we can help
create a peaceful and caring world.

Please drop in and visit any of our Hawaii stores!