Pre-Launch Program for New Rewards Program is a Success!
The pre-launch campaign for the new Down to Earth Customer Rewards Program has been a resounding success!  More than 4,000 of you signed up in just under two week’s time!

Of course it helped that we motivated you with a drawing that made lucky customers in each of our stores eligible for a variety of prizes.  Winners will get Down to Earth Gift cards worth up to $500.  We’ll be holding that drawing and announcing the winners later this week.Read more

Want to reduce global warming? Be a vegetarian
Everyone is talking about so-called “green” solutions.  It is a lucrative business for many companies.  Not all these solutions are as useful as one would think. 

The World Bank stated last week that the massive switch to growing corn for ethanol is a "significant contributor" to soaring food prices around the world,1 as land that used to grow food crops is now being converted to growing “fuel” crops.  The trend towards plant-based plastics is also taking up farmland, putting additional pressure on food supply. Read more

Organics Rid Your Body of Pesticides, Study Shows
Common sense suggests that fruits and vegetables grown without the use of hazardous pesticides and insecticides are safer to eat. This is particularly true of organic produce, which is grown without using conventional pesticides; fertilizers made with synthetic ingredients or sewage sludge; bioengineering; or ionizing radiation. Read more

Down to Earth to Halt Use of Plastic Bags
Down to Earth has become Hawaii’s first grocery chain store to formally announce its commitment to halt the use of plastic shopping bags in favor of “compostable” bags. It will replace its single-use plastic shopping bags with 100-percent “compostable,” biodegradable bags made from GMO-free starch. The new bags will be made available to customers at Down to Earth’s five Hawaii locations within the next few months. Read more