I'm very excited to introduce Life Foods, Inc., one of our favorite new brands in the store. Life Foods is a Maui-based company that makes wonderfully delicious superfood products including veggie burgers, condiments, hot sauces, salad dressings and vegetable ferments. Life Foods was founded on Maui in 2013 and continues to expand throughout the islands (and soon mainland distribution!).
I am excited to tell you that Down to Earth ALL VEGETARIAN Organic & Natural will add a sixth Hawaii store next year in the Kapolei Commons Shopping Center. We will break ground early in 2011. The new Kapolei location will be Down to Earth's largest store and employ about 50 people. At 10,000 square feet, it will be our new flagship store, and our largest yet.
Joining the Meatless Monday movement has been a great thing! We're connecting with so many folks and it's wonderful to work together. Here's how it works at Down to Earth: The Meatless Mondays sale will include 20 food items, including meat substitutes, discounted by at least 30%, with half the items discounted by a full 40%! The product mix for the sale will change every month, corresponding with the Super Saver Flyer Deals the store puts out.Take advantage of these great discounts and try cooking something new!
We all want to avoid pesticides in our food. The best way to do that is by consuming organic produce, yet we may feel we cannot afford to buy our produce organically. We may struggle just to get our "5 A Day" of fruits and veggies.
Down to Earth experienced success with the first two Meatless Mondays. Sales for the items on special for Meatless Monday were up significantly. Which means folks are responding to our campaign! That's great news.
The Organic and Non-GMO Report of April 2010 by Ken Roseboro, brought disturbing news. A group of Midwest organic farmers that sell organic yellow and white corn for food use is reporting increasingly higher levels of GMO contamination of organic corn, which is jeopardizing their ability to sell to organic grain buyers.