How I ... Launched an online shopping component for my business

Pacific Business News
Photo: Mark Fergusson Holding a Laptop
Staff Pacific Business News

Mark Fergusson says creating an e-store for his bricks-and-mortar business was not as easy as initially imagined. He eventually decided on two platforms and reports that the Amazon-branded platform generates more sales but also carries higher fees.

By Mark Fergusson, CEO and CFO of Down to Earth, describing the lessons learned from adding online sales to a bricks-and-mortar business.

We’ve had a website forever. I shouldn’t say forever, but for at least 15 years, we’ve had some sort of website. We did just relaunch the website in the last few months, actually.

The e-store has the new look, and that was launched in December.

That’s just the way business is going, toward the Internet, so we really just wanted to get started on the Internet in some way. We also have a lot of interest from Mainland ...