Interesting Articles in the News

Down to Earth Launches New Website!

by Down to Earth

Down to Earth has launched a new website driven by loads of beautiful pictures and great new features.  You'll find “fly-out” menus that make it easier to navigate the site, a new Events Calendar that lets you see any month at a glance, our own video gallery, links to our blog and new eStore, and a much improved Recipe search engine

How I ... Launched an online shopping component for my business

Pacific Business News

by Staff Pacific Business News

Mark Fergusson says creating an e-store for his bricks-and-mortar business was not as easy as initially imagined. He eventually decided on two platforms and reports that the Amazon-branded platform generates more sales but also carries higher fees.

By Mark Fergusson, CEO and CFO of Down to Earth, describing the lessons learned from adding online sales to a bricks-and-mortar business.

We’ve had a website forever. I shouldn’t say forever, but for at least 15 years, we’ve had some sort of website. We did just relaunch the website in the last few months, actually.

Popular Night Market Expands to Honolulu

by Down to Earth

The success of the monthly Down to Earth Kailua Night Market has led us to expand it to Honolulu beginning in March. The Night Markets celebrate local companies – we usually have about a dozen food-oriented vendors sampling and selling their products. There's also live entertainment and an in-store sale where customers receive 35% off ten great best-selling items.

“Grow Organic” Workshop to be sponsored by Down to Earth Feb. 8th

by Down to Earth

Honolulu, HI (Jan. 14, 2014) - The Hawaii Organic Farming Association (HOFA) will host “Grow Organic: A One Day Hands-on Organic Event" on Saturday, February 8, at the Kualoa Ranch in Kaneohe, Oahu from 8 a.m. to 5:30 p.m.  “Grow Organic” features a hands-on workshop where participants can learn first-hand about organic soil practices from farm expert, Jon Biloon.

Down to Earth Organic & Natural Opens e-Store

New Hope 360

by Natural Foods Merchandiser

Down to Earth Organic & Natural, Honolulu, Hawaii, will begin selling products online through an e-store to be launched on Friday, Jan. 10.

The company's new e-store will initially feature more than 100 items including local Hawaii products such as local coffee, honey, cosmetics, and Noni and Spirulina products; cosmetics sunscreen, facial care, oils and massage lotions, Down to Earth private label and branded products, as well as vegetarian supplements including vitamins, protein powders, heart and bone health aids, antioxidants, cold and flu herbal remedies, and much more. The site can be accessed at

"Opening an e-store marks a major milestone in the 37-year history of Down to Earth," says Mark Fergusson, chief organic officer (CEO/CFO). People from underserved parts of the state and throughout the nation will now have easy access to popular local products sold in our brick-and-mortar stores."

"The new e-store has been designed on an platform, which provides customers with the confidence of a familiar and secure environment using their account," he added.



© 2014 Down to Earth Organic & Natural

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