Down to Earth in the News

Down to Earth Organic & Natural recently announced it will begin requiring any products with ingredients containing genetically modified organisms (GMOs) to be labeled as such by 2018. The decision follows a similar announcement by Whole Foods.

Among the bills still alive in the legislature is a measure concerning the labeling of food that contains genetically modified organisms—or “GMO’s.” But some organic grocers are taking the matter into their own hands. Down to Earth Organic and Natural will require food labeling on all products containing genetically modified ingredients by 2018.

The push for mandatory GMO labeling continues to gain momentum around the country, as consumers clamor for food industry transparency. Several recent news stories highlight the inevitability of the shifting tides, making conscious eaters optimistic and chemical companies (presumably) quite nervous.

Hawaii's largest locally founded natural-food retailer, Down to Earth Organic & Natural, is joining its bigger rival Whole Foods Market in setting a 2018 deadline for labeling genetically engineered products sold in its stores.