- Friday - March 28, 2014
Pacific Business News
Friday - March 28, 2014
by Staff Pacific Business News
Mark Fergusson says creating an e-store for his bricks-and-mortar business was not as easy as initially imagined. He eventually decided on two platforms and reports that the Amazon-branded platform generates more sales but also carries higher fees.
By Mark Fergusson, CEO and CFO of Down to Earth, describing the lessons learned from adding online sales to a bricks-and-mortar business.
We’ve had a website forever. I shouldn’t say forever, but for at least 15 years, we’ve had some sort of website. We did just relaunch the website in the last few months, actually.