Messages from the Chief Vegetarian Officer

"Aloha, and a Happy New Year"

Aloha, and a Happy New Year.

As we announced in our last newsletter, our newly revamped website launched at the end of last year. The website has great resources to help you live a healthy lifestyle, and I encourage you to check it out and use it; there are articles, recipes, links, and more. Keep Reading →

Along with promoting the eating of a healthy diet centered on organic and natural foods, Down to Earth promotes the living of a vegetarian lifestyle and we explain the many reasons to go vegetarian in our publications. We do this out of a sincere desire to help others to lead better lives and to try and make the world a better place. Down to Earth is actually very unique; there are only a handful of vegetarian stores throughout the nation, something we would like to see change over the coming year and decade. Going vegetarian is better for your health, for the environment, and of course, it is better for the animals.

"Goodwill to All Living Beings"

Aloha. ‘Tis the holiday season, a time of goodwill to all.

Despite this noble spirit, somehow the holidays are also the season for the consumption of even larger numbers of chickens, turkeys, pigs and cows! Approximately 10 billion animals a year, which is over 30 million animals a day, are cruelly slaughtered in the USA alone. I am not sure how many are slaughtered for the holidays, but the numbers are likely astounding. So, this Christmas season, as we think of goodwill to all people, let’s also show compassion and goodwill to all living beings, including the innocent animals. Keep Reading →

"Hawaii’s Fresh Milk"

Last month I visited one of only two remaining dairies in Hawaii, in Honoka’a on the Big Island. We decided to visit their operation after reading that the owner is planning to provide water beds and piped in classical music for the cows. Keep Reading →

"Help Reduce the Spread of H1N1 Flu (Swine Flu)"

Down to Earth is closely monitoring the H1N1 Flu (Swine Flu) situation and has preparations in place to protect the health of our customers and team members.

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