In early March, a group of Down to Earth team members attended Expo West, one of the largest Natural Product shows in the entire world. At this convention, the main draw is usually to see new products and upcoming innovations. There are also numerous events and workshops that cover relevant topics surrounding the Natural Products industry. One of the most popular events focuses on predicting upcoming trends. Usually these feature trending categories like specific kind of snacks or beverages (i.e. plant-based jerky, kombucha, etc.) that are gaining popularity.