The following is our press release about Thursday's 30% Off Guiltless Grilling Sale - hope to see you there:

Down to Earth July 2nd 30% Off Guiltless Grilling Sale
Love Life! Save Money!

Honolulu (June 29, 2009) – Down to Earth will hold a “Guiltless Grilling Sale” this Thursday July 2nd in which customers will get at least 30% off of more than 100 items for a vegetarian picnic. The sale has been timed to make it easier for vegetarians, friends of vegetarians, and those interested in a vegetarian lifestyle to be able to celebrate Independence Day with a vegetarian cookout.

The “Guiltless Grilling” theme of the sale is expressed in the slogan for this event, which is “Love Life! Save Money,” says Mark Fergusson, Down to Earth CEO.

Fergusson says the “guiltless” theme comes from the idea that by having a vegetarian feast one truly gets to “Love Life!”—which is Down to Earth’s formal slogan. He explains that this concept is based on the idea that one should love animals, not eat them. “And, of course,” he says “the great savings gives everyone much needed relief!

Customers will get at least 30% off of more than 100 items including:

  • Vegetarian meats & buns
  • Grilling vegetables
  • Dressings
  • Chips & Deli salads
  • Beverages
  • Frozen desserts
  • And more!

The sale will be held at all four of Down to Earth’s stores: Honolulu, Kailua, and Pearlridge on Oahu 8:00 a.m. – 10:00 p.m.; and at our store in Kahului, Maui, 7:00 a.m. - 9:00 p.m.