This Earth Day, Down to Earth will hold a special sale offering 30% off the regular price of more than 100 best-selling products. The event will be held Thursday, April 22nd at all Down to Earth locations. The Earth Day Sale includes grocery, produce, chill and frozen items, cosmetics and supplements. The sale features ALL VEGETARIAN Preferred Brands, an exciting program the company launched last month at the 2010 Natural Products Expo West trade show in Anaheim California. The Preferred Brand Program is a Down to Earth initiative that gives preferred treatment to brands that have excluded meat and meat-based ingredients from all their brand items, are made from natural and GMO-free ingredients, and contain at least some organic ingredients. The sale includes best selling items from other brands as well.