Down to Earth News
Down to Earth Wins Best 2010 People's Choice Awards
Down to Earth won first place in three categories of the Star-Advertiser's 2010 People's Choice Awards: Hawaii's Best Health Food Store, Hawaii's Best Vegetarian Store, and Hawaii's Best Green Company. "For over thirty years we have been helping to improve the health of our island communities through delicious and organic foods that are good for you and the environment," says Mark Fergusson, Down to Earth's Chief Vegetarian Officer. "We are thrilled to be recognized yet again for our commitment to this goal and to our customers."
New Weekly Produce Flyer Gives You More Ways to Save Money
Down to Earth introduced a new weekly flyer offering great savings on fruits and veggies from our Produce Department beginning on July 1st. The new flyer, titled "This Week's Produce Specials," will be distributed in the stores and feature organic and local produce as much as possible. What makes these savings possible is that we are negotiating deals on weekly produce specials that were not available from monthly contracts. Check out the flyer for new deals each week! Why Organic?
Down to Earth Goes to Kapolei!
Honolulu, HI (June 23, 2010), – Down to Earth ALL VEGETARIAN Organic & Natural today announced it will add a sixth store to its natural food store chain in Hawaii when it opens a new store in the Kapolei Commons Shopping Center next year. The company signed a lease with the Kapolei Commons developers—a joint venture by the MacNaughton Group and Kobayashi Group—to break ground early in 2011. The new Kapolei location will be Down to Earth's largest store and employ about 50 people. It will be the company's new flagship store.
40% Off "Meatless Mondays" Is A Success!
Meatless Mondays at Down to Earth has proven to be a huge success since it was launched this past April 26th—offering a whopping 40% off the regular price of selected ALL VEGETARIAN Preferred Brand Items every Monday. Sales for the items on special for Meatless Monday were up significantly. This means customers like this campaign. That's great news!
Q & A with Mark Fergusson
Q: In addition to chief vegetarian officer, what other hats do you wear? A: My other titles are chief executive and chief financial officer. I use my position as the CVO as an education and outreach effort. When I meet someone and hand them my business card, they start thinking about vegetarianism, which is the single most important thing an individual can do for their health, the environment and the sake of innocent animals. I also give presentations on why people should choose a vegetarian, organic and natural lifestyle. Q: Has your store always had such a strong vegetarian focus?
Save the Planet, One Bite at a Time!
Aloha,
This Earth Day, Thursday, April 22, 2010, I am giving a seminar entitled “Save the Planet, One Bite at a Time!” You may well ask, “So what is this about?”
Earth Day Presentation: "Save the Planet, One Bite at a Time"
Mark Fergusson, Down to Earth's Chief Vegetarian Officer, cordially invites you to attend a free Earth Day Presentation entitled "Save the Planet, One Bite at a Time!"
40% Off Meatless Mondays To Launch April 26th
Down to Earth will launch "Meatless Mondays" beginning on Monday April 26th, and every Monday after that. Customers will get up to 40% off the regular price of selected ALL VEGETARIAN Preferred Brand items. Meatless Mondays will become one of Down to Earth's signature events. "The idea behind Meatless Mondays is to encourage everyone to go meatless once a week," explains Mark Fergusson, Down to Earth's Chief Vegetarian Officer.
Down to Earth to Hold 30% Off Earth Day Sale
This Earth Day, Down to Earth will hold a special sale offering 30% off the regular price of more than 100 best-selling products. The event will be held Thursday, April 22nd at all Down to Earth locations.
Down to Earth Launches ALL VEGETARIAN Preferred Brand Program
Honolulu, HI (March 10, 2010) -- Down to Earth ALL VEGETARIAN Organic & Natural has launched a new program that gives preferred treatment to ALL VEGETARIAN brands that meet stringent criteria to set them apart from other products. To be recognized as an "ALL VEGETARIAN Preferred Brand" at Down to Earth, the manufacturer must exclude meat and meat-based ingredients from their entire product range, and make them from natural, organic, and GMO-free ingredients.