Down to Earth News
Last Week to Win a Gift Basket filled with Fair Trade items!
Celebrate World Fair Trade Day by taking advantage of the last week to purchase our special fair trade items on sale!
Down to Earth to require GMO labeling by 2018
Down to Earth Organic & Natural recently announced it will begin requiring any products with ingredients containing genetically modified organisms (GMOs) to be labeled as such by 2018. The decision follows a similar announcement by Whole Foods.
"Whole Foods' announcement is a game changer," said Down to Earth Chief Organic Officer Mark Fergusson. "It marks a big victory in the move towards the labeling of genetically labeled foods. Down to Earth will monitor and review the situation and may move our implementation date earlier if that becomes possible."
Independents lead GMO labeling efforts

The Natural Grocery Company, Good Earth Naturals, Sundance Natural Foods, Nature’s Storehouse, Terra Organica and Bargainica, Down to Earth Organic and Natural. These are the retailers, among so many more, that I think of when it comes to taking a stand against GMOs.
Down To Earth Will Require GMO Food Labeling By 2018
Among the bills still alive in the legislature is a measure concerning the labeling of food that contains genetically modified organisms—or “GMO’s.” But some organic grocers are taking the matter into their own hands.
Down to Earth Explains Success as Maui-Born Pioneer
Down to Earth's success was the topic of a presentation by Mark Fergusson, Down to Earth Chief Organic Officer (CEO/CFO) during a panel discussion held by the Maui Business Brainstormers (MBB) and Maui Native Hawaiian Chamber of Commerce (MNHCoC) at the Maui Tropical Plantation in Wailuku on Feb. 27th.
NEW Super-Smoothies & Juices

Our new line of delicious Super Smoothies and Fresh Juices is now available in the Down to Earth Deli at all Oahu locations. They're a refreshing, healthy choice for breakfast or as a treat any time of the day. The tasty blends of the new Super Smoothies are simply creamy and provide a terrific boost of energy. Choose from Kreamy Kale, Mocha Mixer, Berry Blaster, Powerful Protein, and Island Sunset. (12 oz. $5.99, 16 oz. $7.99, 24 oz. $10.99).
Feds should tackle GMO labeling
The push for better disclosure about food products containing a genetically modified organism has grown more heated and energetic this year, with the introduction of state legislation to require labeling stating that the product contains GMOs.
GMO Labeling Update: Progress Galore!
The push for mandatory GMO labeling continues to gain momentum around the country, as consumers clamor for food industry transparency. Several recent news stories highlight the inevitability of the shifting tides, making conscious eaters optimistic and chemical companies (presumably) quite nervous. The Times They Are A-Changin’ Whole Foods announced last Friday that all GMO-containing products sold in their stores must be labeled such by 2018, making it the first national grocery chain to embrace GMO transparency. From Packaging Digest:
Down to Earth to label GMO food by 2018
Hawaii's largest locally founded natural-food retailer, Down to Earth Organic & Natural, is joining its bigger rival Whole Foods Market in setting a 2018 deadline for labeling genetically engineered products sold in its stores.
Down to Earth requires GMO Labeling by 2018
KITV News on Down to Earth Labeling of GMO Foods
Howard Dicus reports on Down to Earth announcement that: All Products Containing Genetically Modified Ingredients Will Need to Be Labeled As Such