Down to Earth

Back in 1977, when Down to Earth was founded by a group of friends in Wailuku, Maui, “health food” was considered unconventional. The idea of improving your health through organic and natural foods and a vegetarian lifestyle was a passion for some, but it was not a concept many people thought about at the time.

Thirty-five years later, thanks to those passionate friends on Maui and others like them across our nation, this novel idea has become part of the American mainstream. Everyone from Dr. Oz to Michelle Obama, from the American Dietetic Association to the American Heart Association, publicly urge people to improve their health by reducing their consumption of refined foods and animal products and increasing whole, plant-based foods in their diet. They're singing our tune! Keep Reading →