"We have the right to know what is in our food."

What are GMOs (Genetically Modified Organisms)?

Genetically modified organisms (GMOs) are essentially plants and animals that have had their genetic material (DNA) altered in a way that does not occur naturally. The technology is also known as “biotechnology,” ” bioengineering,” “recombinant DNA technology,” or “genetic engineering.” It allows selected individual genes to be transferred from one organism into another, or between non-related species, e.g. animal genes are being inserted into fruits and vegetables.

By being able to take the genetic material from one organism and insert it into the permanent genetic code of another, biotechnologists are inventing genetically modified plants and animals–which are then grown as food.

Examples include potatoes with bacteria genes, "super" pigs with human growth genes, fish with cattle growth genes, tomatoes with flounder genes, and thousands of other plants, animals and insects. These creations are now being patented and released into the environment at an alarming rate.

Down to Earth is opposed to the development of products containing GMOs because we believe they may pose health, safety, and other potential risks that far outweigh the purported benefits. We are taking bold steps to rid our stores of GMOs.

Down to Earth’s Long-Term Goal is to be:
All-Organic & GMO-Free

Down to Earth was voted one of the “Top Ten Right-to-Know” grocers in the Southwest by the Organic Consumers Association

As we move towards our long-term goal to be all-organic and GMO-free, we give priority to organic and Non-GMO Project Verified products in our purchasing decisions, and we are gradually eliminating products that contain GMOs. Unfortunately, we are unaware of any grocery store in the USA that can claim to be GMO-free, though we are hopeful that one day, many stores, including Down to Earth, will be able to make that claim. Toward this end, we:

  • Avoid purchasing any new food products that may contain GMOs
  • Do not sell single-ingredient GMO foods (including papaya, corn, soy, canola or sugar produced from GMO sugar beets)  
  • Encourage our suppliers to become Non-GMO Project Verified
  • Require that by 2018 all products sold in our stores containing GMO ingredients be labeled
  • Actively support organic and sustainable farming methods
  • Advocate for the consumer’s “right-to- know,” including labeling of products that contain GMOs
  • Educate and communicate about the economic, social, health, and environmental impacts of GMOs

Learn more about GMOs, why you should be concerned, and what you can do about it by clicking the links below.

Non-GMO Project

Non-GMO Project Verified

Down to Earth, along with the natural products industry, strongly supports the Non-GMO Project. The Non-GMO Project provides manufacturers with the "Non-GMO Project Verified" seal pictured above, which is backed by independent testing. The “Non-GMO Project Verified” seal means that GMO contamination has been avoided throughout the growth and harvesting of crops, their processing, storage and packaging. As of December 2011, over 3,000 products have been verified, with thousands more in the process. As increasing numbers of manufacturers include the “Non-GMO Project Verified” seal on their packaging, you will see more and more of the verified products on our shelves. Consumers have the right to choose what foods to eat and feed their families. This Non-GMO logo enables consumers to exercise this right. Learn more about the Non-GMO Project and this seal

The True Food Shoppers’ Guide to Avoiding GMOs

Photo: Shopping Cart Filled with Food

Available as download to your PC or mobile phone!

Download the NEW True Food Shopper’s Guide to avoiding GE foods, updated for 2013, or get the True Food Shoppers Guide mobile application for iPhone and Android!

The mobile app was created to help you find and avoid GE ingredients wherever you shop. Our guide gives you valuable information on common GE ingredients, brands to look for, and look out for, and common sense tips to keep you in the know. Stop shopping in the dark and download your new pocket shoppers’ guide today! Check out this video review of the app on livingmaxwell.com. Learn more about the True Shoppers Guide