Veganuary & Other Possible Dreams for 2020


Have you heard of Veganuary? Veganuary is a non-profit organization started in UK that encourages people worldwide to try a vegan diet for January and beyond. During the 2019 campaign, over a quarter of a million people took the pledge to try a vegan diet. More than 500 brands, restaurants, and supermarkets have promoted the campaign. Throughout the year, Veganuary encourages and supports people and businesses alike to move to a plant-based diet as a way of protecting the environment, preventing animal suffering and improving the health of millions of people. Check out their fun video with an important message!

Why do people choose to pledge to participate in Veganuary?

Veganuary: Reasons for Participating

Reasons for Participating - Long Description


The Veganuary mission is admirable: “Our vision is simple; we want a vegan world. A world without animal farms and slaughterhouses. A world where food production does not decimate forests, pollute rivers and oceans, exacerbate climate change, and drive wild animal populations to extinction.”

Veganuary in Numbers

Veganuary in Numbers - Long Description


Actress Alicia Silverstone, a Veganuary supporter, said: "Despite all of our recycling, energy-saving, and water conversation (all of which are great), most people still don’t know that they can have the greatest impact on our precious Planet Earth by adopting a plant-based diet."

Participating in Veganuary is a great option for a New Year’s resolution, if you’re still looking for one. January always feels like a fresh start with a sparkling clean slate. There’s a kind of magic in the air that gives us hope for a new and better future for ourselves. Don’t be discouraged by past New Year’s resolutions that have been forgotten far too quickly. Start with a small and simple step forward for 2020. The most popular resolution seems to be some version of “eat healthier”. That may mean committing to veganism/vegetarianism, Meatless Mondays, a keto diet, eating less sugar, or buying more organic produce. Whatever you choose, make it an obtainable goal with achievable steps and an action plan.

Remember: A dream written down with a date becomes a goal. A goal broken down into steps becomes a plan. A plan backed by action becomes reality.


If you do chose to make this your year to eat healthier, please consider the Down to Earth store closest to your home or work as your ally in achieving your goals. Stop by one of our six locations on Oahu or Maui for organic and all vegetarian groceries, made-from-scratch award winning deli foods, and natural living products. Our friendly and knowledgeable Wellness Teams are available for your questions and to guide you to better health so you can truly “Love Life” in 2020 and beyond!

Dreams don’t work unless you do. Down to Earth