This year is Down to Earth’s 30th Anniversary. Through your support as loyal customers, you play an instrumental role in our success.

It all began in 1977, in Wailuku, Hawaii. We were a small group of friends with a vision. We lived by the motto, "simple living and high thinking." We offered the community a place to shop and learn about vegetarianism and how to live a more natural and healthier lifestyle. The Wailuku store was small, and we operated it on a shoestring budget. But it wasn’t long before we had a steady stream of customers who shared our vision …and “Down to Earth”—an all-vegetarian natural foods store—was born!

Gradually, more and more people in the community began to adopt a healthier, natural foods lifestyle. And soon Down to Earth became known for providing all-vegetarian natural and organic foods at affordable, down to earth prices.

Since then, and with your support, Down to Earth has become Hawaii's largest natural foods chain store and the largest all-vegetarian natural foods store chain in the nation. Today we have 230 team members operating five stores in Honolulu, Kailua, and Pearlridge on Oahu and Kahului and Makawao on Maui.

Our success is based on our unshakable commitment to both our vision and our customers. We've earned the loyalty of both practicing and aspiring vegetarians because of our uncompromising dedication to this commitment. We were, and remain today, a grassroots community-based business whose mission is to promote vegetarianism, healthy living, respect for the environment, and sustainable organic farming.

To celebrate our 30th Anniversary we will be holding a special customer appreciation sale on October 30th, and we hope you will take advantage of it. We’ll be taking 30% off of our 30 best-selling products!

We are deeply grateful for your support all these years. As always, thanks for shopping at Down to Earth.

Thanks!
Mark Fergusson