Dear Friends of Down to Earth,

We begin this New Year with a number of terrific upgrades well underway.

The re-model of the King St. store in Honolulu has begun with a completion date set for the end of March. We are adding space for a lot of exciting new products, expanding and improving our all-vegetarian deli and making the store more customer friendly. The Kahului store on Maui will get a similar upgrade later this year, as will the Kailua store. Meanwhile, we began operating our new warehouse in Halawa Valley to cut costs through larger purchases. This means you will get great deals and lower prices on new and more products than ever before.

We are determined to thrive in a marketplace that is set to change considerably with increased competition. From store remodels, to the addition of a brand new warehouse and new business systems, we are working hard to ensure we offer even more consistent, high-quality products and service to our loyal customers, many of whom have shopped with us for 30 years.

We are deeply grateful for your support all these years. As always, thanks for shopping at Down to Earth.

Mark Fergusson