Honolulu, HI (Feb. 14, 2011) – A new, great-tasting organic soft serve yogurt has been introduced by Down to Earth at its Kailua location. The new Cloud Top™ brand yogurt is the first and only frozen yogurt to be USDA Certified Organic. It is an all-natural yogurt that is free of growth hormones, artificial sweeteners, flavors, colors and preservatives. And it is gluten free and certified Kosher.

The introductory sale price of 50¢/oz. or $7.99/lb. is good until March 9th 2011. Afterwards, the regular price will be 56.2¢/oz. or $8.99/lb. The yogurt is available from a self-serve machine by the deli, with initial flavors in vanilla, strawberry, and mango. "This yogurt is so organic that even the cows it comes from are fed only 100% organic feed, and they are never treated with growth hormones or antibiotics,” says Mark Fergusson, Down to Earth's Chief Vegetarian Officer (CEO/CFO).

"It is a unique product that not only has a great, smooth taste, it is also good for your health." Fergusson explains the new yogurt contains no artificial ingredients and has been enriched with functional health benefits. "This is an authentic naturally cultured yogurt that has been fortified with Omega-3 DHA from a source that is 100% vegetarian. It also includes a natural prebiotic fiber called Inulin derived from chicory root, and a probiotic blend with 6 strains of live cultures."

"Our new soft-serve yogurt is a delicious convenient treat that has a healthy dose of nutritional goodness with every serving," adds Fergusson.