Photo: Bottle of Vitamin C Supplement

Honolulu, HI (Jan. 8, 2014) – Down to Earth Organic & Natural will begin selling products online through an e-store to be launched on Friday January 10th.

The company's new e-store will initially feature over 100 items including local Hawaii products such as local coffee, honey, cosmetics, and Noni and Spirulina products; cosmetics sunscreen, facial care, oils and massage lotions, Down to Earth private label and branded products, as well as vegetarian supplements including vitamins, protein powders, heart and bone health aids, antioxidants, cold and flu herbal remedies, and much more.

"Opening an e-store marks a major milestone in the 37-year history of Down to Earth," says Mark Fergusson, Chief Organic Officer (CEO/CFO). People from under-served parts of the state and throughout the nation will now have easy access to popular local products sold in our brick-and-mortar stores."

"The new e-store has been designed on an Amazon.com platform, which provides customers with the confidence of a familiar and secure environment using their Amazon.com account," he added.

"From humble beginnings with a small store in Wailuku, Maui in 1977, Down to Earth has grown and flourished to become an important part of the Hawaii community, and now the e-store enables us to serve customers beyond our shores."

Down to Earth is one of Hawaii's leading retailers of local products and organic and natural foods, with five stores throughout Hawaii: Honolulu, Kailua, Pearlridge, and Kapolei on Oahu; and Kahului on Maui.