Starting this fall, a “Non-GMO Project Verified” logo will begin appearing on products in stores, for the first time giving shoppers an informed choice about whether or not to consume GMOs. The logo is backed by North America’s first consensus-based Standard for GMO avoidance, as well as its only independent, 3rd party Product Verification Program. All of this is the result of years of work by dedicated retailers, producers, farmers, and other stakeholders, collaborating through the Non-GMO Project.

The following material from their website https://www.nongmoproject.org/ gives more information about the Non-GMO Project:

Do Americans want non-GMO foods and supplements?

Polls consistently show that a significant majority of North Americans would like to be able to tell if the food they’re purchasing contains GMOs (a 2008 CBS News Poll found that 87% of consumers wanted GMOs labeled). And, according to a recent CBS/New York Times poll, 53% of consumers said they would not buy food that has been genetically modified. The Non-GMO Project’s seal for verified products will, for the first time, give the public an opportunity to make an informed choice when it comes to GMOs.

How common are GMOs?

According to the USDA, in 2007, 91% of soy, 87% of cotton, and 73% of corn grown in the U.S. were GMO. Starting in 2008, virtually all of the U.S. sugar beet crop is GMO, and it is estimated that over 75% of canola grown is GMO. There are also commercially produced GM varieties of squash and Hawaiian Papaya. As a result, it is estimated that GMOs are now present in more than 80% of packaged products in the average U.S. or Canadian grocery store.

Where does the Non-GMO Project come in?

The Non-GMO Project is an initiative of the North American organic and natural product industry to create a standardized definition of non-GMO and a 3rd party verification program to assess product compliance with this Standard. The Project’s Product Verification Program is entirely voluntary, and participants are companies who see the value of offering their customers a verified non-GMO choice. Many of the individuals and business leading the way with the Project are the same ones responsible for creating the original organic standards.